Shirley Temple used to sell Canadian War Bonds

This blog is posted in memory of Shirley Temple, 19828-2014, Rest In Peace

WL Mackenzie-King and Shirley Temple

Miss Shirley Temple with Rt. Hon. W.L. Mackenzie King

In 1944 Canadians faced with great financial challenge turned to pop-star Shirley Temple for 7th Victory Loan campaign to sell Canadian War Bonds. Shirley Temple appeared as honorary hostess with Prime Minister William Lyon Mackenzie-King on October 21st 1944 in Ottawa.

“The people of all nations that fight for freedom are truly grateful for the sacrifice, the toil, yes, and the pain that has been your part, you have fought for freedom and all we hold dear.”

Shirley Temple rings in Canada’s Victory Loan

At 16 years old then Shirley Temple would’ve been one of the most famous movie stars in the World, having starred in Hollywood pictures since her early childhood. To add to the disturbing nature of using an unwitting teenager to peddle bonds are the internet reports of Mackenzie-King being a  famous freemason, occult channeller, and travels to Berlin before the war to meet with prominent Nazi leaders (Freemasonry Watch).

The event might’ve had an impact as Shirley Temple would go on to a global political career. In 1969 President Nixon appointed her Representative to the 24th United Nations General Assembly, President Ford appointed her United States Ambassador to Ghana (December 6, 1974 – July 13, 1976), and as the first female Chief of Protocol of the United States (July 1, 1976 – January 21, 1977), she arranged President Carter’s Inauguration in 1977, and President Bush appointed her United States Ambassador to Czechoslovakia (August 23, 1989 – July 12, 1992) during the collapse of the Soviet Union.

Also according to Wikipedia; Temple served on numerous boards of directors of large enterprises and organizations including The Walt Disney Company, Del Monte, Bank of America, the Bank of California, BANCAL Tri-State, Fireman’s Fund Insurance, the United States Commission for UNESCO, the United Nations Association, and the National Wildlife Federation.

7th Victory Bond


The sale of war bonds was tremendously successful in during the first World War, when Canada entered WW2 they restarted the Victory Loan campaign. It’s estimated that 9 Victory Loans dating from 15 June 1941 to 1 November 1945, had  total cash sales of almost $12 billion (link). These Victory Bonds later became Canada Savings Bonds launched in 1946, and still sold today.

Of course using celebrities endorsements is a war propaganda technique, and disturbing to think about today’s modern day equivalent:



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